Since Tripadvisor’s last major rebrand in 2019, the company made foundational shifts toward growing its position as an essential travel planning and booking partner. The travel landscape has dramatically shifted and we needed to ensure our brand continues to make the right connection with travelers.

This refresh captures the energy and perspectives of passionate travelers everywhere with a visual system that heroes their experiences and the advice they share— all-in on traveler UGC with a bold, secondary color palette to help bring it to life.

In partnership with our head of brand strategy, I led the project with our agency partners at Koto, in addition to the end-to-end redesign and rollout of across surfaces.