Summer is prime time for booking experiences. Yet only 39% of Americans realize they can book them right on Tripadvisor—an opportunity to boost awareness and intent.

The Concept:
“Too Fun To Focus” celebrates the chaotic, blurry and joy-filled outtakes that capture the genuine moments of passionate travelers. By highlighting these real, lived moments, the campaign reinforces Tripadvisor’s role in helping travelers create and book memories worth reliving.

The campaign, which showcased real bookable tours, ran across paid social, CTV, OOH, and podcasts, and drove a considerable lift in consideration and intent to book across Tripadvisor’s target audience.

Role: Senior Director, Head of Creative — oversaw creative, led campaign development and production in partnership with creative agency, Loop.