The Museum of Food and Drink (MOFAD) was a nascent organization in search of funding for its first brick-and-mortar space. When Infiniti came to Eater and Vox Creative to align with food-loving audiences, we thought it’d be a great opportunity to put a car in a museum.

As creative and production lead on the partnership, I led the project from pitch to launch, which included: the opening of the space and first exhibit — Flavor: Making It & Faking It – a custom video installation inside an Infiniti, events in 10 cities across America, and 50+ pieces of editorial and video content.

Role: Executive Producer & Creative Director