Tripadvisor is one of the world’s most recognized travel brands — a platform built on trusted guidance from travelers who have been there before. To modernize the brand’s identity and voice, we re-imagined its most well-known elements — its iconic mark Ollie and the brand’s “bubbles” — in addition to a bold new color palette and custom typeface. We applied this fresh identity to a significant Tripadvisor.com redesign, a new app, and beyond.

Role: Creative Director